Expanding the relationship with Team Penske, Autotrader added Brad Keselowski and the No. 2 Ford Fusion to the 2017 schedule. Following a private meet & greet with VIP clients downtown Atlanta, Brad drove the orange No. 2 right into Victory Lane as he claimed the checkered flag at Atlanta Motor Speedway, generating over 5MM impressions and cementing influential relationships for the automotive brand.
- Private dinner with Brad Keselowski for 38 clients & guests
- Full raceday experience including hauler tours, individual photos with Brad, private garage & pit tours, and Victory Lane celebration for 70 clients, executives, and guests
- Blogger influencer activation
- Pre-race Facebook Live with Brad Keselowski
Client Name : Autotrader
Location : Atlanta Motor Speedway