VIPs in Victory Lane


Expanding the relationship with Team Penske, Autotrader added Brad Keselowski and the No. 2 Ford Fusion to the 2017 schedule. Following a private meet & greet with VIP clients downtown Atlanta, Brad drove the orange No. 2 right into Victory Lane as he claimed the checkered flag at Atlanta Motor Speedway, generating over 5MM impressions and cementing influential relationships for the automotive brand.

  • Private dinner with Brad Keselowski for 38 clients & guests
  • Full raceday experience including hauler tours, individual photos with Brad, private garage & pit tours, and Victory Lane celebration for 70 clients, executives, and guests
  • Blogger influencer activation
  • Pre-race Facebook Live with Brad Keselowski
Project Details
  • Client Name : Autotrader

  • Location : Atlanta Motor Speedway