SunTrust Park

Overview

a|i|m worked with long-time client SunTrust to orchestrate the simultaneous efforts of the milestone announcement of the naming rights to the Atlanta Braves future home, SunTrust Park. The strategy included engaging over 5,000 employees & their families, engaging various lines of business, hosting simultaneous pre-game parties, secretly hosting top performers at the monumental groundbreaking ceremonies, and engaging branches throughout the multi-state footprint in a single day while keeping all efforts under wraps.

  • 5,000 teammates hosted
  • 1 monumental announcement
  • 4 simultaneous activations
  • 1 top-secret mission
Project Details
  • Client Name : SunTrust

  • Location : Turner Field

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