Sound & Speed

Overview

a|i|m worked with SunTrust to develop proprietary marquee event Sound & Speed, an annual multi-day fan festival bringing together the biggest names in country music and motorsports in Music City.

The annual festival gave fans of racing and country music the opportunity to get up-close and personal with drivers, team owners and top-name musicians for autographs, story-telling, concerts, and question-and-answer sessions. The blockbuster event also featured show car and sponsor displays, as well as a charitable auction with memorabilia from the racing and entertainment industries.

The celebrity roster over the years included Taylor Swift, Trisha Yearwood, Jeff Gordon, Richard Petty, Mark Martin, Denny Hamlin, Brad Paisley, and many many more!

Project Details
  • Client Name : Sound & Speed

  • Location : Nashville, TN