240 million Americans are stressed about money, and SunTrust launched the onUp Movement to do something about it. The goal: help Americans move from financial stress to financial confidence by guiding them one step at a time without losing sight of the moments that matter.

To spark the revolution, SunTrust aimed to engage their Teammates throughout the footprint – the frontline ambassadors and ignitors of the Movement. The onUp LIVE events were rallies to engage Teammates with the Movement and included high-energy performances by dance troupes, intense drumline battles, moving performances by award-winning choirs.

Grammy Award-winning artist Darius Rucker headlined the events on back-to-back nights. Keynotes were delivered by ESPN basketball analyst Jay Williams and author, award-winning advertiser, and Purpose pioneer Joey Reiman. An executive panel and intro by SunTrust Chairman Bill Rogers rounded out the live production.


  • 3 rallies. 3 cities. 3 nights
  • 12,000+ attendees
  • Darius Rucker headliner
  • Keynote by Jay Williams, ESPN analyst
  • Keynote by Joey Reiman, Purpose pioneer
  • Celebrity hosts in each market
  • Catering for all attendees
  • Management of green rooms and back of house
  • Coordination of transportation and parking
  • Selfie photo station for social media amplification
Project Details
  • Client Name : SunTrust

  • Location : Atlanta, GA; Orlando, FL; Richmond, VA

  • Website : www.onup.com