Hyundai & the Hometown Team


Hyundai entered their inaugural sponsorship season with the Atlanta Braves in 2014 with limited activation plans. a|i|m worked with Hyundai to define goals, design a strategy, and implement an on-site activation plan to engage fans and collect qualified leads for the local dealership association.

On The Walking Dead theme night, brand ambassadors were decked out as zombie characters to build on Hyundai’s association with the popular TV series.


Project Details
  • Client Name : Hyundai

  • Location : Turner Field