a|i|m worked with DOW Chemical Company to leverage the sponsorship of the RCR No. 3 by launching a retail promotion for one of the brand’s few consumer products, Great Stuff. The promotion targeted do-it-yourselfers and small-job contractors and aimed to increase unit sales and increase fan engagement.
- Significant sales lift during promo period
- 1M units branded with promotional messaging
- Turnkey hospitality program for Dow’s Building Solutions business unit and top execs
Client Name : Dow Chemical Company