Flyin’ High with the Falcons

Overview

SunTrust activated the Atlanta Falcons sponsorship to ensure return on investment, engagement with fans, and strengthened B2B relationships.

SunTrust hosted customers throughout their footprint for a full weekend of VIP experiences including on-field access, a pizza cook-off judged by Falcons personnel, luxury accommodations, and a pre-game tailgate. a|i|m planned and executed the turnkey program from client invitation to the final guest’s departing flight.

In the fan zone at Falcons Landing, a|i|m developed a larger-than-life interactive to engage consumers with mobile banking tools on gameday. A retail promotion further engaged fans set performance records.

  • Record-setting cost per acquisition
  • 2,000+ leads captured
  • 10 pizzas baked & judged by Falcons personnel
  • Multiple once-in-a-lifetime experiences
Project Details
  • Client Name : SunTrust

  • Location : Atlanta, GA

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