SunTrust activated the Atlanta Falcons sponsorship to ensure return on investment, engagement with fans, and strengthened B2B relationships.
SunTrust hosted customers throughout their footprint for a full weekend of VIP experiences including on-field access, a pizza cook-off judged by Falcons personnel, luxury accommodations, and a pre-game tailgate. a|i|m planned and executed the turnkey program from client invitation to the final guest’s departing flight.
In the fan zone at Falcons Landing, a|i|m developed a larger-than-life interactive to engage consumers with mobile banking tools on gameday. A retail promotion further engaged fans set performance records.
- Record-setting cost per acquisition
- 2,000+ leads captured
- 10 pizzas baked & judged by Falcons personnel
- Multiple once-in-a-lifetime experiences
Client Name : SunTrust
Location : Atlanta, GA