Caraoke @ Bristol Motor Speedway



Autotrader’s new look debuted at Bristol Motor Speedway and aimed to engage race fans throughout the weekend. a|i|m developed an managed an automotive-themed karaoke display where brand ambassadors engaged with fans, distributed premiums, drove entries for the $25k sweepstakes, and showcased the namesake No. 22 Autotrader Ford Fusion. Fans also participated in a Q&A with Daytona 500 Winner Joey Logano.

  • 172 caraoke performances
  • $25k giveaway
  • 2,100 fan engagements
  • 700+ sweepstakes entries despite the rain
Project Details
  • Client Name : Autotrader

  • Location : Bristol Motor Speedway