Autotrader’s new look debuted at Bristol Motor Speedway and aimed to engage race fans throughout the weekend. a|i|m developed an managed an automotive-themed karaoke display where brand ambassadors engaged with fans, distributed premiums, drove entries for the $25k sweepstakes, and showcased the namesake No. 22 Autotrader Ford Fusion. Fans also participated in a Q&A with Daytona 500 Winner Joey Logano.
- 172 caraoke performances
- $25k giveaway
- 2,100 fan engagements
- 700+ sweepstakes entries despite the rain
Client Name : Autotrader
Location : Bristol Motor Speedway