AutoTrader.com NASCAR Debut

Overview

AutoTrader.com entered NASCAR in a fast & furious way and looked to a|i|m to help navigate the new landscape as sponsors of Penske Racing’s No. 22. The online automotive classified brand’s goals included growing brand awareness and strengthening customer relationships. From customer hospitality to strategy and activation, a|i|m developed the strategic framework and tactical plans to ensure a positive initial-year impact.

  • 105k Facebook engagements
  • 117 customers hosted
  • +300% industry brand mentions
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