Overview

Resident beauty shop from TLC’s hit reality TV show “Welcome to Myrtle Manor,” Tangulls Salon, is the central hub of all the local trailer park happenings.

Salon owners Gina and Roy looked to capitalize on the show’s success to build the Tangulls brand, increase their fan following, and increase overall viewership. a|i|m worked with the feisty duo to develop a brand strategy that would envelop their larger-than-life personalities and appeal to their fanbase both locally in Myrtle Beach and across the national viewership. The strategy included public appearances, viewing parties, a mobile Airstream beauty shop, retail merchandise, and fan engagement platforms.

Project Details
  • Client Name : Tangulls Salon

  • Location : Myrtle Beach, SC

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